The demand for products that reflect consumer diversity - in terms of background and identity - is on the rise, and leading to a new fusion of beauty and fashion.
With the industry already off to a flying start with innovation in 2017, we take a look at what industry commentators are predicting as the major trends for the year ahead.
Hygge - a Danish idea used to describe the feeling or mood that stems from making every day moments more meaningful, beautiful or comfortable - has become a something of a cultural buzzword in recent months. Now, it’s beginning to influence beauty.
Food in cosmetics was pulled up as a key growing trend at this year’s in-cosmetics event in Hamburg, rising on the back of ongoing consumer enthusiasm for naturals in beauty products.
